Generally these data are either collected by Field executive / trade marketer whose job is to interact with stores. In the previous post, I have also talked about image recognition tool - https://thinkingcategory.substack.com/p/the-journey-of-skus-from-storeroom. Companies prefer to buy these kind of data from market research companies who collect panel studies of sales and distribution channels.
Great read..but curious how do you obtain info on all stores and brands specific information from them? Is there a easy source ?
Generally these data are either collected by Field executive / trade marketer whose job is to interact with stores. In the previous post, I have also talked about image recognition tool - https://thinkingcategory.substack.com/p/the-journey-of-skus-from-storeroom. Companies prefer to buy these kind of data from market research companies who collect panel studies of sales and distribution channels.