Sitemap - 2021 - Thinking category
Scarcity, life of a product, and lightening deal
How to build Reward loyalty program : Everything from design to economics - Part I
Do you have a fair share of Distribution?
How I reverse-engineered my shopping list - Market basket analysis
Will you price this box, please? - Subscription based pricing
Ecommerce Marketing 101 - Part I
The journey of SKUs from storeroom to shelf - a true tale of adventure
The curse of expiry dates and markdown strategy
Customer Lifetime value - 80% focus to 20% of your customers
Category selection and SKU rationalization using retail sales data
Trade marketing - Improving the accessibility of your products
Scaling up the business Series - Licensing programs - Part I
How to get the pricing right - pricing strategy for consumer products
Taking a new consumer category from 0 to 1 - Smart'O Bite
How to sell on Marketplace & selecting the right channel strategy for your category
In-season OTB management - Part 2
Open to buy (OTB) plan - a tool to manage your inventory better - Part I
#Post-9 : How to define product category and hierarchy - quantitative and qualitative analysis
Category creation - The story of bold and creative socks - Stance
Metrics that an e-commerce store should be tracking - Part 1 - Impression
What about sellers? - exploring the pain-points of sellers, and high return rate in E-commerce
Does subscribe and save model work for your category?
How can I increase sales and profitability of my category? - Part I