Archive - Thinking category

AI Series Part 2 - AI in action: Case Studies from the Indian ecommerce and digital-native companies

#redbus #meesho #razorpay #Agentic-AI #AI #e-commerce #retail #Consumertech

Jun 21 •

AI Series Part 1 – Marketplace, e-commerce and digital-native companies 3.0 :A Primer on AI-Powered commerce

What is the future of commerce in an agentic-AI driven world. #AI #agentic-AI #ikea #Walmart #airbnb #meesho #ecommerce #

Jun 14 •

August 2024

Category growth plan using 4Q analysis of conversion rate and page views

2*2 performance matrix

Aug 16, 2024 •

May 2023

5 lessons I learned while building and scaling a category in the marketplace business

strategy, marketplace, category launch, technology, product, metric, business model

May 1, 2023 •

March 2022

A brief history of an order : From the customer cart to door (Lifecycle Part I)

#order lifecycle management #fake orders #RTO #OMS #SLA breach #order history report #life of an order #order life-cycle

Mar 20, 2022 •

December 2021

Scarcity, life of a product, and lightening deal

ecommerce, lightening deal, product and business, lightening deal construct, economics, product lifecycle, marketplace, promotion, pricing strategy…

Dec 28, 2021 •

October 2021

How to build Reward loyalty program : Everything from design to economics - Part I

#categorymarketing #ecommerce #categorymanagement #productmanagement #customerloyalty #points #reward

Oct 4, 2021 •

September 2021

Do you have a fair share of Distribution?

numeric distribution, product distribution, weighted distribution, POS

Sep 21, 2021 •

How I reverse-engineered my shopping list - Market basket analysis

#datamining #recommendation engine #market basket #analytics #apriori algorithm

Sep 8, 2021 •

August 2021

Will you price this box, please? - Subscription based pricing

Subscription pricing model, subscription economy, CAC, CLV, customer retention, segmentation, value based pricing, Annual Recurring revenue, Ownership…

Aug 20, 2021 •

July 2021

Ecommerce Marketing 101 - Part I

#googletrend #googleshopping #amazonad #advertising budget #digitalmarketing

Jul 31, 2021 •

The journey of SKUs from storeroom to shelf - a true tale of adventure

#planogram #facing #trade-promotion #OSA #on-shelf availability #Shelfreplenishment #brandvisibility #trademarketing #salesmetric #FMCG…

Jul 24, 2021 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts